Overview
This Privacy Policy describes how RichCraft Products (“we,” “us,” or “our”) collects, uses, and protects information when you use our internal Amazon Advertising Management Tool (the “Application”). This Application is designed exclusively for internal business operations and connects to Amazon’s Advertising API to manage our advertising campaigns.
Important: This Application is for internal use only by authorized RichCraft Products personnel and is not available to the general public.
Information We Collect
Information from Amazon
When you authorize our Application to access your Amazon account, we may collect:
- Account Information: Your Amazon seller/vendor account details, including account ID, marketplace information, and basic profile data
- Advertising Data: Campaign information, ad groups, keywords, bids, performance metrics, and advertising reports
- Financial Data: Advertising spend, cost-per-click data, and budget information
- Performance Analytics: Click-through rates, conversion data, impression data, and other campaign performance metrics
Information You Provide
- Login credentials for our internal system
- Configuration preferences for data analysis
- Notes or comments added to campaign management
Automatically Collected Information
- Application usage logs
- System performance data
- Error logs and diagnostic information
- Date and time of system access
How We Use Your Information
We use the collected information solely for:
Primary Business Operations
- Campaign Management: Creating, modifying, and optimizing Amazon advertising campaigns
- Performance Analysis: Analyzing advertising effectiveness and ROI
- Budget Management: Monitoring and controlling advertising spend
- Reporting: Generating internal reports for business decision-making
Technical Operations
- System Maintenance: Ensuring Application functionality and performance
- Troubleshooting: Diagnosing and resolving technical issues
- Security: Protecting against unauthorized access and system vulnerabilities
Data Storage and Security
Storage Practices
- All data is stored on secure servers with encryption at rest and in transit
- Access is restricted to authorized personnel only
- Regular data backups are maintained for business continuity
- Data retention follows our internal business requirements and Amazon’s API terms
Security Measures
- Encryption: All data transmission uses SSL/TLS encryption
- Access Controls: Multi-factor authentication and role-based access controls
- Monitoring: Continuous monitoring for unauthorized access attempts
- Regular Updates: System security patches and updates are applied promptly
Data Sharing and Disclosure
No Third-Party Sharing
We do not sell, trade, or share your information with third parties except as described below:
Limited Disclosure Circumstances
We may disclose information only when:
- Required by law or legal process
- Necessary to protect our legal rights or property
- Required to comply with Amazon’s API terms and conditions
- Necessary for technical support from authorized service providers under strict confidentiality agreements
Your Rights and Choices
Access and Control
- You may request access to the information we have collected about your Amazon account
- You can request corrections to inaccurate data
- You may revoke authorization for our Application to access your Amazon account at any time through your Amazon account settings
Data Portability
- Upon request, we can provide your data in a commonly used, machine-readable format
- We will assist with data transfer if you choose to use alternative tools
Account Deactivation
- You may request deactivation of your access to our internal system
- Upon deactivation, we will cease active use of your data but may retain it for legal and business record-keeping purposes
Amazon-Specific Provisions
Compliance with Amazon Policies
- Our use of Amazon data complies with all Amazon Developer Policies and Terms of Service
- We respect Amazon’s data usage restrictions and guidelines
- Users can revoke access through their Amazon Developer account settings
Amazon Data Rights
- Amazon retains all rights to data accessed through their APIs
- Our Application acts as an authorized agent for accessing your Amazon account data
- Amazon’s own privacy policies apply to data stored in your Amazon account
Data Retention
We retain information for as long as necessary to:
- Fulfill the business purposes outlined in this policy
- Comply with legal obligations and business record requirements
- Resolve disputes and enforce our agreements
- Maintain system functionality and historical reporting capabilities
Typically, data is retained for [X years] unless earlier deletion is required by law or requested by the account holder.
International Data Transfers
If data is transferred outside your country of residence, we ensure appropriate safeguards are in place, including:
- Adherence to applicable data protection laws
- Use of standard contractual clauses or other approved transfer mechanisms
- Ensuring recipient countries provide adequate data protection
Children’s Privacy
This Application is designed for business use only and is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect:
- Changes in our business practices
- Updates to legal requirements
- Modifications to Amazon’s API terms and policies
When we make changes:
- We will update the “Last Updated” date at the top of this policy
- Significant changes will be communicated to authorized users
- Continued use of the Application after changes constitutes acceptance of the updated policy
Contact Information
For questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:
privacy@richcraftproducts.com
Amazon Developer Contact
Amazon Developer Contact
For issues specifically related to Amazon account authorization or data access, you may also contact Amazon Developer Support through your Amazon Developer account.
Legal Basis for Processing (GDPR)
If you are in the European Economic Area, our legal basis for processing your information includes:
- Legitimate Interest: For internal business operations and system functionality
- Consent: Where you have provided explicit consent for specific processing activities
- Legal Obligation: Where processing is required by applicable law
State-Specific Rights (US)
California Residents (CCPA)
California residents have additional rights including:
- Right to know what personal information is collected and how it’s used
- Right to delete personal information (subject to certain exceptions)
- Right to opt-out of sale of personal information (Note: We do not sell personal information)
- Right to non-discrimination for exercising these rights
Other State Rights
Residents of other states may have similar rights under applicable state laws. Please contact us to exercise any available rights.
Acknowledgment: By using our Amazon Advertising Management Tool, you acknowledge that you have read, understood, and agree to this Privacy Policy.